Sultan Investment
Company Culture


To invest into commercially sustainable business ventures that positively contribute to the continued development of UAE as a leading international destination.


Our mission is to build trust, loyalty & commitment with our partners & stakeholders across UAE.

Core Values

  • Integrity: Honesty, transparency & truth are the key principles of our business. We will consistently treat customers and company resources with the respect they deserve.
  • Hard Working: We are dedicated to work hard in order to satisfy our customers. We believe in listening to customers and try to exceed their expectations.
  • Performance: As a company we are results driven with particular emphasis on customer service.
  • Enjoyment: It is essential that what we do is fun and enjoyable for our staff, customers and service providers. Without this, our business will not retain talent and clients.


  • Commitment: Commitment to customer is our key principle.
  • Continuous Quality Improvement: Constantly driving to get better.
  • Discipline: Maintaining proper control inside and outside the business.
  • Fair business practices: We believe in fair business & high ethical principles.